Meet the Team

Cheryl Farrar

Business Development Lead - New Zealand

“Nothing gives me more satisfaction than knowing I’ve helped animals grow stronger and farmers feel supported.”

Born and raised on a dairy farm, Cheryl started her career as a dairy farmer, milking 1,800 cows and rearing up to 1,000 calves in spring.

She’s subsequently worked alongside farmers and the agri-service industry for 20+ years.

What motivates Cheryl is simple: she’s passionate about helping farmers to grow calves, lambs, and kids to their full potential, equipping her customers with proven products and better systems to succeed and move forward – with less stress and more confidence.

During her career, she’s worked across animal genetics, feeding systems, and animal nutrition. Combining industry and on farm experience with extensive product knowledge, she’s an asset to our team.

You’ll find her to be highly practical, well invested in the success of your animals and a valued advisor in your farming business.

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